A large number of businesses, in their efforts to expand and hit new targets, commit the critical error of neglecting or forgetting the value provided by their established customer base.

Pursuing profitability and growth is fine, but loyal consumers are the backbone of these goals, particularly when business is not…


A company is only as good as its brand. While brand loyalty is a term with a lot of meaning for companies, studies show that 58% of consumers are actually not loyal to any particular brand, presenting an opportunity for competitors to pounce. …


When it comes to choosing a commercial space for your dental practice, you want it to have the ideal layout and be in a location with lots of traffic, both on the road and sidewalk, and be easily accessible. …


Dentistry is traditionally a hands-on, close-contact profession with very strict, precise, safe, and sterile protocols in place. That said, navigating the new protocols during the uncertainty of the COVID-19 pandemic has proven challenging even for dentists. …


While you might be an experienced dentist like Steve Mascarin of Toronto, Ontario (who also holds many commercial properties in the industry), how you organize your dental practice can make a world of difference to both your patients and your dental team.

Putting some time and effort into maximizing organization…

Steve Mascarin

Steve Mascarin was born and raised in Toronto, Ontario. He helps other dental professionals boost their practices and is investing in his own style of dentistry

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