A large number of businesses, in their efforts to expand and hit new targets, commit the critical error of neglecting or forgetting the value provided by their established customer base.

Pursuing profitability and growth is fine, but loyal consumers are the backbone of these goals, particularly when business is not necessarily booming. On average, it is actually between six and eight times more expensive to attain a new customer than it is to hold on to an existing one.

Steve Mascarin, an investor and owner of Taunton Village Dental, outlines some useful tips for your business that will encourage customers…

Steve Mascarin

Steve Mascarin was born and raised in Toronto, Ontario. He helps other dental professionals boost their practices and is investing in his own style of dentistry

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