A large number of businesses, in their efforts to expand and hit new targets, commit the critical error of neglecting or forgetting the value provided by their established customer base.

Pursuing profitability and growth is fine, but loyal consumers are the backbone of these goals, particularly when business is not necessarily booming. On average, it is actually between six and eight times more expensive to attain a new customer than it is to hold on to an existing one.

Steve Mascarin, an investor and owner of Taunton Village Dental, outlines some useful tips for your business that will encourage customers…


A company is only as good as its brand. While brand loyalty is a term with a lot of meaning for companies, studies show that 58% of consumers are actually not loyal to any particular brand, presenting an opportunity for competitors to pounce. The key is for companies to separate themselves from the pack.

Steve Mascarin of Toronto, Ontario, is an investor who runs his own practice. He provides a few helpful tips that will keep your brand unique and standing out from the competition.

Present a Mission Statement

Customers change their minds regularly when it comes to purchasing from…


When it comes to choosing a commercial space for your dental practice, you want it to have the ideal layout and be in a location with lots of traffic, both on the road and sidewalk, and be easily accessible. However, while you can put a lot of thought into those important details, there’s another big one: should you lease/rent or buy the space?

Steve Mascarin From Toronto, Ontario, On If You Should Buy Or Rent

Dentists are “dream tenants” for all landlords. First of all, there is steady demand for their service with a great prognosis for their future. Second of all, dentist have to spend $250-$500 per square foot on “leasehold…


Dentistry is traditionally a hands-on, close-contact profession with very strict, precise, safe, and sterile protocols in place. That said, navigating the new protocols during the uncertainty of the COVID-19 pandemic has proven challenging even for dentists. However, dental offices have answered the call by adapting and incorporating many new and advanced protocols to make it the safest experience possible for our guests, says investor Steve Mascarin based in Toronto, Ontario.

New protocols came into place for dental settings and practices when the pandemic struck. …


While you might be an experienced dentist like Steve Mascarin of Toronto, Ontario (who also holds many commercial properties in the industry), how you organize your dental practice can make a world of difference to both your patients and your dental team.

Putting some time and effort into maximizing organization in your dental office can help your patients feel more relaxed, while boosting efficiency of the staff. It also reflects a more professional image.

But how do you achieve this? Steve Mascarin shares some tips.

Steve Mascarin from Toronto, Ontario, on Making Waiting a Better Experience

Make Waiting a Better Experience

The best “waiting room” experience is to have no wait…

Steve Mascarin

Steve Mascarin was born and raised in Toronto, Ontario. He helps other dental professionals boost their practices and is investing in his own style of dentistry

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